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                            LIVE YOUR LIFE.

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                            Platinum plus

                            For every oops, every uh-oh, every oh no, and life’s stickiest situations.

                            Platinum® Plus-expertly formulated with advanced stain-shield technology for exceptional stain resistance, washability, and incredible scrubbabililty.

                            Stain-Shield technology

                            Provides exceptional stain-resistance and washability for life’s stickiest situations.

                            Extreme hide and stain blocking

                            Delivers one-coat hide in over 700 Dutch Boy® colors and blocks stubborn stains.

                            Paint + Primer

                            Saves you time, so you can get back to life’s most meaningful moments.

                            No Prep, No Prime Formula

                            Allows the paint to be applied to most uncoated surfaces or over sound, non-peeling, previously painted or glossy surfaces, without the need to sand or prime.

                            GREENGUARD® GOLD CERTIFICATION

                            GREENGUARD® certified products are certified to GREENGUARD® standards for low chemical emissions into indoor air during product usage. Learn more about GreenGuard®

                            Performance you expect from a luxury paint

                            at a price you didn’t.

                            Download Brochure

                            Up to 50% MORE* WASHABLE AND STAIN-RESISTANT than a leading premium paint and as WASHABLE AND STAIN-RESISTANT as a leading
                            super-premium paint

                            *In satin sheen. Superiority ranges from 24%–50%, depending on the sheen selected.

                            PREMIUM COMPETITOR
                            Coffee
                            pLATINUM pLUS sATIN
                            Coffee
                            HIGHER-PRICED SUPER PREMIUM COMPETITOR
                            Coffee
                            PREMIUM COMPETITOR
                            Tea
                            pLATINUM pLUS sATIN
                            Tea
                            HIGHER-PRICED SUPER PREMIUM COMPETITOR
                            Tea
                            PREMIUM COMPETITOR
                            Wine
                            pLATINUM pLUS sATIN
                            Wine
                            HIGHER-PRICED SUPER PREMIUM COMPETITOR
                            Wine
                            PREMIUM COMPETITOR
                            Grape Juice
                            pLATINUM pLUS sATIN
                            Grape Juice
                            HIGHER-PRICED SUPER PREMIUM COMPETITOR
                            Grape Juice
                            PREMIUM COMPETITOR
                            Lipstick
                            pLATINUM pLUS sATIN
                            Lipstick
                            HIGHER-PRICED SUPER PREMIUM COMPETITOR
                            Lipstick
                            PREMIUM COMPETITOR
                            Crayon
                            pLATINUM pLUS sATIN
                            Crayon
                            HIGHER-PRICED SUPER PREMIUM COMPETITOR
                            Crayon
                            PREMIUM COMPETITOR
                            Ketchup
                            pLATINUM pLUS sATIN
                            Ketchup
                            HIGHER-PRICED SUPER PREMIUM COMPETITOR
                            Ketchup
                            PREMIUM COMPETITOR
                            Mustard
                            pLATINUM pLUS sATIN
                            Mustard
                            HIGHER-PRICED SUPER PREMIUM COMPETITOR
                            Mustard
                            PREMIUM COMPETITOR
                            Pen
                            pLATINUM pLUS sATIN
                            Pen
                            HIGHER-PRICED SUPER PREMIUM COMPETITOR
                            Pen
                            PREMIUM COMPETITOR
                            Pencil
                            pLATINUM pLUS sATIN
                            Pencil
                            HIGHER-PRICED SUPER PREMIUM COMPETITOR
                            Pencil
                            PREMIUM COMPETITOR
                            Grease
                            pLATINUM pLUS sATIN
                            Grease
                            HIGHER-PRICED SUPER PREMIUM COMPETITOR
                            Grease

                            Panels demonstrate how each paint performs when rinsed with water (left one-third of panels) versus when wiped with a soft sponge and using a mild household cleaner (right two-thirds of panels). Platinum® Plus outperforms a leading premium paint competitor and is as good as a higher-priced, super-premium paint competitor.

                            Up to 50% MORE* WASHABLE AND STAIN-RESISTANT than a leading premium paint and as WASHABLE AND STAIN-RESISTANT as a leading super-premium paint

                            *In satin sheen. Superiority ranges from 24%-50%, depending on the sheen selected.

                            • Premium competitor
                            • HIGHER-PRICED Super-Premium COMPETITOR
                            • Coffee Coffee Coffee
                            • Tea Tea Tea
                            • Wine Wine Wine
                            • grapeJuice grapeJuice grapeJuice
                            • Lipstick Lipstick Lipstick
                            • Crayon Crayon Crayon
                            • Ketchup Ketchup Ketchup
                            • Mustard Mustard Mustard
                            • Pen Pen Pen
                            • Pencil Pencil Pencil
                            • Grease Grease Grease

                            Panels demonstrate how each paint performs when rinsed with water (left one-third of panels) versus when wiped with a soft sponge and using a mild household cleaner (right two-thirds of panels). Platinum® Plus outperforms a leading premium paint competitor and is as good as a higher-priced, super-premium paint competitor.

                            One-Coat Color Favorites

                            Platinum® Plus is available in all Dutch Boy Paint colors and more than 740 one-coat hide colors that can be formulated with Platinum Plus interior paint. Additionally, most of the one-coat hide colors are available in Maxbond® exterior too.

                            Experiment with Our Color Visualizer

                            Get Started

                            TRY BEFORE YOU BUY

                            Dutch Boy® all-new Platinum® Plus paint is available in 8 oz. interior color samples - experience the amazing difference for yourself!

                            DON’T FORGET THE FIFTH WALL

                            The all-new Platinum® Plus paint is also available in ceiling paint.

                                
                                

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